How leaders deal with failure

Fabio Walser Leading others

In part 7 of “The General Schwarzkopf Series”, the General points out how leaders deal with failure and how they reinforce success within their organisations. Watch the video and learn how they do it.


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Within the organisation, reward and reinforce success. And then you do that over and over again and before long […] that same organisation that undertook every task expecting to fail now undertakes every single task expecting to succeed. And guess what: They do, because success is infectious just like failure is contagious.General N. Schwarzkopf

General Schwarzkopf

Norman Schwarzkopf jr was a Vietnam War veteran, commander of the U.S. Central Command and a four-star general in the U.S. Army. He graduated from West Point and fought in the Vietnam War. His career included commanding forces in Grenada and the Persian Gulf War. General Schwarzkopf passed away in December 2012.

For the complete biography visit biography.com.

About this Series

“The General Schwarzkopf Series” consists of nine short videos. They are excerpts of a lecture given by General Schwarzkopf in 1998. Each video focuses on one or more topics closely related to leadership.
Despite the largely military context, the examples and advices can easily be transferred to business situations.

You can watch the entire video (56 min) on Youtube.