In Part 5 of “The General Schwarzkopf Series” Mr Schwarzkopf emphasises the importance of clear and understandable goals. Watch the video to learn why.
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Goals are only meaningful if everyone in the organisation understands the goals. But more importantly if everyone in the organisation clearly understands the role they are going to play in accomplishing the goals.General N. Schwarzkopf
Norman Schwarzkopf jr was a Vietnam War veteran, commander of the U.S. Central Command and a four-star general in the U.S. Army. He graduated from West Point and fought in the Vietnam War. His career included commanding forces in Grenada and the Persian Gulf War. General Schwarzkopf passed away in December 2012.
For the complete biography visit biography.com.
About this Series
“The General Schwarzkopf Series” consists of nine short videos. They are excerpts of a lecture given by General Schwarzkopf in 1998. Each video focuses on one or more topics closely related to leadership.
Despite the largely military context, the examples and advices can easily be transferred to business situations.
You can watch the entire video (56 min) on Youtube.